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Google review QR code: how to make one for your business

Updated October 12, 2026 · 7 min read · By the ReviewUsToday team

To make a Google review QR code, open your Business Profile on a computer and select Read Reviews, then Get more reviews. Download the QR code Google shows you. Google's help says these codes can only be generated in a computer browser. You can also copy the review link there and turn it into a QR code with any generator.

ReviewUsToday emails customers a one-tap review request after their visit and sends them on to Google or the review sites you pick. Getting people from "I should review them" to an actual review is the whole job here.

How do you make a QR code for Google reviews?

Google makes one for you. On a computer, go to your Business Profile, select Read Reviews, then Get more reviews. Google shows a review link and a QR code.

Right-click the QR code and choose Save image as to download it. Google's help says this only works in a computer browser, not on mobile.

Here are the steps exactly as Google Business Profile Help lists them:

  1. On a computer, go to your Business Profile.
  2. Select Read Reviews, then Get more reviews.
  3. To copy the review link, select Copy.
  4. To download the QR code, right-click it and select Save image as...
OptionHow you get itGood forWatch out for
Google's own QR codeBusiness Profile on a computer, then Read Reviews, then Get more reviews, then right-click the codeMost businesses: it comes straight from GoogleComputer browser only. Test-print it at your size before ordering signs.
Review link + static QR generatorCopy the link from the same panel, paste it into a generatorCustom colors, a logo, or a vector file for big printsYou can't change where it points after printing
Review link + dynamic QR generatorSame link, run through a generator that adds its own short redirect linkSeveral locations, frequent reprints, or scan countsUsually a paid account, and the code depends on that company
Review link, no QR codeCopy it into emails, invoices and messagesAnywhere a customer can tap instead of scanLong links look messy in print
Customer rating page on a phone asking how did we do with five stars to tap
What the customer sees after tapping the link: one tap to rate, no login. Demo account with sample data.

Google's page is blunt about the device: "Currently, reviews QR codes can only be generated on a computer browser, not on mobile devices." So if you've been jabbing at the Business Profile app in the stockroom looking for it, you're not losing your touch. The button just isn't there. Go find a laptop (I'll wait).

Copy your review link from the Get more reviews panel in your Business Profile. Paste it into any QR code generator and download the result as a high-resolution PNG or SVG file. Then scan the finished code with two different phones before you print anything. That's the whole process, and it takes about as long as reading this paragraph.

The only real decision is whether the code is static or dynamic. Generator websites tend to explain this in the tone of a timeshare presentation, so here's the plain version.

Static vs dynamic QR codes, in plain English

A static QR code holds your review link itself, baked into the pattern. It's usually free and it never expires, but you can't edit it. A dynamic QR code holds a short link owned by the generator company, which forwards each scan to your review link. You can change where it goes and count scans.

Static QR codeDynamic QR code
What the code holdsYour review link itselfA short link that forwards to your review link
Typical costUsually freeOften a monthly or yearly subscription
Change the destination after printing?NoYes
Scan countsNoUsually yes
If you stop paying, or the company closesKeeps workingCan stop working
Best forOne location with a link you won't changeMany locations, frequent reprints, or tracking

That second-to-last row is the one to read twice. If a dynamic code's redirect stops, every sign, sticker and receipt you printed now points nowhere. That's a rough week to discover who really owned your table tents.

For a single shop, I'd go static. A free code that can't expire beats a clever one with a monthly bill. Check your generator's terms before you print, either way.

Where should you put your Google review QR code?

Put it where customers pause with a free hand and a good feeling: the counter while they pay, the table while they wait for the bill, the receipt, the invoice, or the box they just opened. Google's help suggests receipts, thank-you emails, the end of a chat, and a printed display in your store.

PlacementWorks best forWhy it works
Counter signSalons, retail, cafes, repair shopsSeen at checkout, right as the visit ends
Table tentRestaurants, bars, waiting roomsPeople are sitting, waiting and holding their phones anyway
Printed receiptRestaurants, retail, anyone who prints receiptsIt goes home with the customer
Invoice (paper or PDF)Plumbers, electricians, cleaners, contractorsThe job's done and the result is in front of them
Packaging or insert cardOnline shops, bakeries, takeoutOpened at home, with the product in hand
Leave-behind cardMobile and in-home servicesStays on the fridge after you've driven off

One small trap: a QR code on a PDF invoice asks the customer to scan their own screen with a second phone. Some will. Most will sigh. Put the plain, clickable review link right next to the code.

If I ran a cafe, I'd put the code on the table tent and the receipt, then stop. Six codes on one counter starts to look like a ransom note. For more ways to ask, see our guide on how to get more Google reviews.

What mistakes should you avoid with a Google review QR code?

Four mistakes cause most of the trouble. Offering a discount or freebie for a review breaks Google's policy. Pressuring customers to review before they leave does too.

Pointing the code at your profile or website, instead of the review form, loses people. And a code that's tiny or faint simply won't scan.

MistakeWhy it hurtsDo this instead
"Scan and review for 10% off"Google bans offering incentives such as "payment, discounts, free goods and/or services" in exchange for a reviewAsk, and offer nothing
Staff hovering until the customer postsGoogle says merchants "should not require or pressure users to leave ratings or write reviews while on the premises"Leave the code where they can scan it later, and follow up after the visit
Code points to your Maps listing or websiteThe customer has to hunt for the review button, and many won'tUse the review link from Get more reviews
Tiny, faint or over-designed codePhones fail to read it, and people give up after one tryDark code on a plain light background, with a clear margin; test-scan it from where customers stand
Showing the code only to happy customersGoogle's policy bars businesses that "selectively solicit positive reviews"Same sign, same ask, for everyone

Quotes from Google's Maps user-generated content policy, checked 12 October 2026.

The discount one is the most tempting, because it feels generous. Google sees it differently, and its Business Profile help calls incentivized reviews "fake engagement" that's "strictly prohibited". Our guide to review gating covers the selective-asking rule in more depth.

And yes, a QR code shaped like your logo, in pastel on pastel, is lovely. It's also a very expensive sticker.

Thank-you page on a phone with buttons to review the business on Google, Facebook or Healthgrades
After 4-5 stars, customers pick the review site they use. Demo account with sample data.

Why does a counter QR code work better with a follow-up email?

A QR code only reaches customers who notice it, have a free hand, and remember to finish. A follow-up email reaches every customer after the visit, when they're home and already on their phone. Used together, the code catches the keen ones on the spot and the email catches everyone who meant to and forgot.

Asking works. In BrightLocal's Local Consumer Review Survey 2026, 28% of consumers said they'll "always" write a review if asked, up from 16% in 2025. And 78% had been asked to write one in the last 12 months, so your customers won't find the request strange. Our review request email templates give you the wording, and ReviewUsToday's review management can send them and the reminders for you.

What we see in the demo account

We ran a demo business, Maple Street Dental, through ReviewUsToday with 80 sample customers. It's a demo with sample data, not a real practice's results. Of the 51 customers who rated, 13 rated after a reminder email.

That's about a quarter of the ratings, from people who'd already walked past the counter. Here's the page they land on after tapping the email:

Review request email from a dental office asking the customer how they did, with the business logo
The review request email your customers get, from your business name with your logo. Demo account with sample data.

Where ReviewUsToday fits

ReviewUsToday doesn't make QR codes. It emails each customer a one-tap rating request after the visit, with Day 3 and Day 7 reminders, and sends happy customers to Google or the sites you choose. It's email only, and it doesn't reply to reviews for you.

Keep your Google code on the counter, and see how ReviewUsToday's review request software follows up with everyone who walked past it.

Review request campaign showing 80 sent, 74 automatic reminders and 13 ratings that came in after a reminder
One campaign's results and its 3-step follow-up: 42 day-3 reminders, 32 day-7 reminders, 13 ratings after a reminder. Demo account with sample data.

Frequently asked questions

How do I get a QR code for Google reviews?

On a computer, go to your Business Profile, select Read Reviews, then Get more reviews. Right-click the QR code and choose Save image as to download it. Google's help says review QR codes can only be generated in a computer browser, not on mobile.

Why can't I find the review QR code on my phone?

Google's help says review QR codes can currently only be generated in a computer browser. On your phone you can still share your review link, then make the QR code later on a computer.

Can I offer a discount to customers who scan the QR code and leave a review?

No. Google's policy bans offering incentives such as payment, discounts, free goods or services in exchange for a review. Ask every customer the same way and offer nothing.

Do Google review QR codes expire?

A static QR code holds your link directly, so it keeps working as long as the link does. A dynamic code runs through the generator company's redirect, so it can stop working if the account lapses or the company shuts down.

Where is the best place to put a Google review QR code?

Wherever customers pause after a good experience: the checkout counter, a table tent, the receipt, the invoice or the packaging. Pick one or two spots and keep the code large and high contrast so it scans first time.

Get more reviews without the busywork

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