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Guides for local businesses

Get more reviews, the right way

Practical guides on asking for reviews, replying to them, staying within Google's rules, and emailing your customers.

How to ask for a review: scripts, examples and timing

How to ask for a review without feeling awkward: word-for-word scripts for in person, email and receipts, when to ask by business type, and Google's rules.

7 min read →

Review request template: 7 emails you can copy and send today

Copy-paste review request template emails with subject lines: after a service, after a purchase, reminders, a short version, an owner note and a clinic version.

8 min read →

Review gating: what it is, what Google and the FTC say, and what to do instead

Review gating means only sending happy customers to review sites. Here's what Google's policy and the FTC say, what is allowed, and a compliant review flow.

8 min read →

How to get more Google reviews (and get customers to actually leave them)

How to get customers to leave reviews on Google: ask everyone, ask at the right moment, send a one-tap link and follow up. Policy-safe tactics and scripts.

6 min read →

Do Google reviews help SEO?

Do Google reviews help SEO? Google says more reviews and positive ratings can help local ranking. Here is what that covers, what it does not, and what to do.

6 min read →

How to respond to Google reviews

How to respond to Google reviews: the exact steps in your Business Profile, what to say, and copy-paste templates for 5-star, 4-star and mixed reviews.

6 min read →

How to respond to negative reviews

How to respond to negative reviews: a calm 5-step method, 8 templates for slow service, wrong orders, pricing, rude staff and fake reviews, and what to avoid.

7 min read →

Healthcare reputation management: a practical, HIPAA-safe guide

Healthcare reputation management for doctors and clinics: where patients leave reviews, how to ask for more, and how to reply without breaking HIPAA.

8 min read →

Dental reputation management: how to get reviews and reply safely

Dental reputation management made simple: an in-chair script, a follow-up email template, when to ask, and how to reply to reviews without breaking HIPAA.

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Automotive reputation management: a guide for repair shops and dealerships

Automotive reputation management for repair shops and dealers: which review sites matter, when to ask after pickup, and how to answer price complaints.

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Restaurant review management: a practical guide for owners

Restaurant review management made simple: which review sites to focus on, when to ask takeout and dine-in guests, how to reply, and why Yelp is different.

7 min read →

Email marketing for dentists: rules, ideas and a sample email

Email marketing for dentists, done right: CAN-SPAM basics, HIPAA cautions, a month-by-month list of email ideas, a sample promo email and review requests.

7 min read →

Email marketing for restaurants: a simple plan that fills seats

Email marketing for restaurants: build a list with permission, follow CAN-SPAM, and use our month-by-month email ideas, subject lines and timing tips.

8 min read →

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